about us
At Pretty Project, our mission is to create handmade, hydrating lip gloss that makes you feel your absolute prettiest. Each gloss is vegan, cruelty-free, and crafted with care using a buttery formula that glides on smoothly—leaving your lips soft, nourished, and full of shine. Because we believe pretty is one swipe away. xoxo
our core beliefs
At pretty project, we stand by our values of cruelty free, vegan products that nourish and enhance your beauty. Our commitment to using essential ingredients like strawberry seed oil, vitamin E, and coconut oil reflects our dedication to your well being.
meet the pretty behind the project
Pretty Project was founded by Latina creative —Elly Miranda., with a passion for beauty, self expression, and all things handmade. Her love for makeup first blossomed in high school, where it became more than just a routine—it was a way to express herself, build confidence, and connect with others. She found joy in sharing her favorite products and helping people feel good in their own skin.
Inspired by her roots, her city, and a dream to create clean, feel good beauty, she began mixing lip gloss formulas in her kitchen. What started as a small passion project quickly grew into a brand rooted in care, culture, and confidence. Today, Pretty Project is her way of helping others feel their prettiest—with just one swipe.