praise from the pretty girls
I've been wearing the baby pink one I ordered literally every single day.
I loveeeeee! So proud of you.
Emily
Chicago
I swear by these products. Sometimes I don't know if my lips or my mind needs them more.
Mia
Chicago
No seriously, my lips are super sensitive, if they don't like something I'll be in so much pain, but these haven't failed me!
Guadalupe
Chicago
Indulge in our range of hydrating lip glosses, handcrafted to enhance your natural beauty. Made with nourishing ingredients like strawberry seed oil and vitamin E, our vegan and cruelty free formulas will leave your lips soft, moisturized, and glowing. Experience the Pretty Project difference today.
find your
perfect swipe
Latina Owned
Pretty Project is proudly founded and led by a Latina creative with a passion for beauty, self expression, and handmade care. Every gloss is crafted with love, culture, and confidence—celebrating vibrant individuality and the power of feeling pretty in your own skin. Representation matters, and we’re here to shine.
Vegan + Cruelty Free
At Pretty Project, beauty never comes at the cost of compassion. Our glosses are vegan and cruelty free—no animal testing, no animal byproducts, just glossy goodness made with kindness. Because pretty should feel good inside and out.
Healthy Hydrating Formula
Our buttery smooth glosses are made to love your lips back. Packed with nourishing ingredients and handmade with care, each swipe delivers long lasting hydration for soft, healthy, feel-good lips—because pretty starts with lip care that actually cares.
Chicago Based
Pretty Project was founded in Chicago—a city full of culture, creativity, and confidence. We carry that same energy into every handmade gloss. Made with love for our city, and for pretties everywhere.
Our Story
Mission +Values
Pretty Project is dedicated to creating high-quality lip gloss products that empower young women to embrace their natural beauty. Our mission is to provide hydrating and nourishing glosses that enhance confidence and radiance. We believe in using vegan and cruelty free ingredients to promote a sustainable beauty industry.
